Want to stand out in the eCommerce world? It's all about making killer Meta Ads. Brands are constantly vying for the consumer's attention in an ever-growing digital market, and mastering the art of Meta Ads can be a game-changer.
Our golden rules for editing and creating content to get the best UGC Instagram Ads in 2023 for an Ecommerce brand.
Let's get right to it 👇
1. Content should do at least one of the following
Inspire: Ignite the urge to act in the viewer.
Entertain: Hook the audience with emotional, engaging content.
Educate: Share knowledge, insights, or hacks that add value to the viewer.
2. Keep Your Message Clear
Have one core message and a couple of value propositions.
Want to say test different value propositions? Make new ads.
3. Our Top Performing Creative Angles
Problem-Solution
In-Store / Online Shopping Experience
Get Ready With Me Routine
ASMR
Unboxing
Try On Haul
Testimonial Mashup
Life Hacks
How To tutorial videos (with comment question overlay)
POV
4. Craft Engaging Hooks
Put 90% of your energy into nailing the first 3 seconds.
Things In My XXX That Just Makes Sense
3 Reasons Why You Should Buy This
What I Ordered Versus What I Got
This Is Your Sign To XXX
Instagram Made Me Buy It
Things I Can No Longer Live Without
Things I Wish I Knew About Sooner
Stuff You Should Know About: XXX Edition
Why I Stopped XXX And Do/Use This Instead
For more Hook Ideas, Check out our Instagram Post here
5. Keep it Short
45 seconds is the absolute maximum, to reduce fluff.
25-30 second ads perform best.
Use quick transitions to keep viewers hooked.
6. Stay in the Safe Zone
Instagram and Facebook UI have many elements in the 9x16 format that will overlap with your video.
As a rule of thumb, your written content should appear in the upper middle zone so that it can easily be seen.
To be more precise, plan your ad through Meta's Ad Preview Tool.
7. Audio and Text That Sticks
Use voiceovers for a clear sound - record on a voice memo app, then export to CapCut or After Effects.
Add captions to highlight your main points and offer. Use outlined text or bubble blocks for optimal legibility.
Great Meta Ads can make your brand shine, and these tips can turn your viewers into customers. Remember, you're not alone in this. If you're ready to level up your Meta Ads, we're here to help. Together, we can turn your ideas into memorable ads that get results. So, why wait? Book an Account Audit today!
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